Howie Benns, Miss Budweiser Driver has his boat lettering done at Palm Beach Customs in Fort Myers situated on the Caloosahatchee river. Popular for its amazing culture, home of the Henry Ford and Thomas Edison Museum, a variety of sports are played here. The Boston Red Sox have a winter training park here as well. 

Also one of the most renowned recreational activities in the area is offshore boat racing. Many fast boats were constructed in Miami on the famous “Thunder Boat Row” or gasoline Alley.

Palm Beach Customs specializes in various race boat services. We have an excellent team and provide customized boat lettering for an effective advertising campaign. Boat owners also get the provision to display any name on the boat using vinyl lettering or custom painted graphics.

We were all taken by surprise with a chance visit of Howie Benns, the fantastic Driver from Miss Budweiser, holding a distinguished career, having won the Valleyfield race three times. Benns had come to us to trick out his 1962 Chris Craft which he had just finished the restoration process at his shop about a block away. He wanted to get gold leaf lettering for his boat to match the natural wood finish. We have two choices usually, one is to contrast the lettering color to the boat surface or come up with an entirely different hue. Red worked as a drop shadow with the gold leaf lettering.

Howie Benns, the world champion, and amazing sportsman liked the work immensely and congratulated our men and John Russo, the owner of Palm Beach Customs. He spoke to John how in his younger years he drove for Berni Little’s famous team Miss Budweiser racing and also for Richie Sutphen Powerboats. He also recalled his memories in SW fl and the climate here. It was a great day for our crew at Palm Beach Customs, having got an opportunity to serve one of the finest and skilled race boat drivers of all times.

To make a long story short the Chris Craft looked like a piece of furniture: the way they built these boats back in the day was unreal. Howie took the boat up north to the lakes for summer and we have an agreement to keep our eyes out for an old hydroplane boat that’s in need of restoration. Check out the pictures of the Chris Craft and of Howie Benns Miss Budweiser world champion boat.

Here is a video of Howie Benns CLICK HERE