Truck Lettering, Signs, and Graphics

JohnLetteringJuly 28, 20130 Comment

gold leaf ,car graphics

Expert Advice on Truck Lettering, Signs, and Graphics


 

In this post I’m just going over some the questions and ideas that you need to keep in mind for truck lettering, signs, and graphics.

 

 

One of the important things that you need to think about is your target market – who you’re speaking to. For example, if you’re selling Harley Davidson’s you’re going to be talking to the biker crowd so you’re image and graphics can be a little bit edgy. If you have a home care business, you’ll want something soft and inviting so that your target customers feel safe with your services.

 

You’ll also want to keep in mind that many times, less is more – how many times have you seen a truck or van that went by that looked beautiful with colors and design, but you asked yourself, Who was that? because you miss their name and/or message?

 

 

You want to be careful that you don’t look like a newspaper print.

 

 

car graphics , blue candy , pearl white ,pin stripe,
Truck Lettering done with Automotive Paints with simple clean Look

 

 

2-layer reflective lettering for great 3D looks
See how the lettering is designed around the truck door to achieve great looks and visibility.

 

The next thing that I would like to point out is that you want to keep in mind is your branding image and how you’re going to portray yourself on your website, your social media outlets, and your business cards. It is important to keep a clean and consistent message.

 

 

Something cool to do is to create a tagline that people will remember -examples below.
BMW “The Ultimate Driving Machine”
Palm Beach Customs Tag line is “Building Dream Rides Since 1980"
Apple's Tagline "Think Different "

 

Keep in mind that colors play an important role in the psychology of consumers. You will see some different pictures of a few fleet lettering jobs that we have done for our fleet customers. Many of these are just truck lettering, signs, and designs that we did for local businesses in the Cape Coral-Fort Myers area, including the 50 mile radius around SWFL.

 

So keep us in mind for your next project whether it is truck lettering, business signs, or vehicle graphics because we will get you ahead of your competition.

 

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1965-1967 Mustang Fastback and Convertible steel bodies in florida

Prestine example of Car Graphics and Logo Design applied with Custom Paint

JohnBedliner, Custom Paint, Gallery, LetteringJune 23, 20130 Comment

house of kolor ,automotive finishes ,branding ,logos

 

Pristine example of car graphics & logo design applied with custom paint

 

This is a pristine example of car graphics & logo design applied with custom paint for a complete color branding of a company and the image they want to portray to the public. There is no vinyl application in this particular piece – it is completely done with automotive finishes and paint masks. We hand taped and airbrushed the vehicle and logo that you see.

a logo design applied with custom paint
We hand taped and airbrushed the vehicle and logo that you see.

 

This is unlike a vehicle wrap, which is essentially a full sticker on the vehicle. Vehicle wraps often have a lot going on in the space and comes off as cluttered and difficult to understand what the main point is. While this works for some, the finished product of a vehicle is not as classy as what was done with this truck for Prestige; it does not require the same amount of skill, application time, or design and this is reflected in the end result.

car graphics
we used House of Kolor Burgandy and rainbow minis

 

 

You can think of the popular soda brands, Coke and Pepsi to illustrate a great logo and sign design scheme. They are both clean logos with only a few colors and easy to read fonts. The work done with the Prestige truck can be equated to the Coke and Pepsi labeling scheme: it’s clean, simple, and easy to spot with the white and blue two-tone body paint and easy to ready logo.

car graphics,cutom paint
Base coats of graphics done with a logo design applied with House of Kolor custom Paints Ready for clear coats

 

Along with the custom car graphics and paint, Prestige also decided to go with the Reflex spray-on bedliner that Palm Beach Customs provides to the SWFL area. The bedliner completes the clean look of this vehicle and it will never fade in the sun due to UV protection characteristics, flake from dry rot, or fail you when loading heavy equipment.

bedliner,sprayon bedliner ,sprayon-bedliner
At Palm Beach Customs we provide the total package with a top quality Sprayon Bedliner service

 

When you see a job done like Prestige’s truck, it just says quality of that business  at Palm Beach Customs we want our car graphics to do just that for our clients.

air brushing ,car graphics
after the base coat was applied then it was time to airbrush a gunmetal pinstripe before the clear coat

 

auto refinishing ,custom paint
Truck before we started the graphics with pearl white and cobalt blue candy

Here you see the final out come of car graphic ,logo design and custom paint that is simple clean and very easy to read .

car graphics , blue candy , pearl white ,pin stripe,
This is exactly what the doctor ordered with clean white pearl and blue candy – note the gun metal pin stripe along with the clean graphics

Side view

Custom Refinshing,logo design , air brushing , art work ,car graphics
This is exactly what the doctor ordered with clean white pearl and blue candy – note the gun metal pin stripe along with the clean graphics

Hood shot

house of kolor ,automotive finishes ,branding ,logos
This is a pristine example of car graphics done with a logo design applied with custom paint for a complete color branding of a company all done with high quality House of Kolor automotive finishes

 

If you like this post on a pristine example of car graphics & logo design applied with custom paint and company branding, don’t be shy and please retweet, share with friends, and comment below!

 

 

Looking for more on car graphics and branding?

 

Related posts can be found here at:http://www.palmbeachcustoms.com/projects/lettering/gold-leaf-lettering.html

Related posts can be found here at:http://www.palmbeachcustoms.com/projects/lettering/custom-paint-and-lettering-services-in-ft-myers-lee-county-cape-coral-swfl.html

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