Collision Repair in SWFL

JohnCollisionOctober 6, 20120 Comment

When you are looking for a  Collision Repair in SWFL and the Fort Myers surrounding areas you need to ask your self some smart questions. Simply taking your car to any shop in the area is not a smart move. Please read on i’m going to go against the grain here and educate a bit on what has happened in the Auto Body Industry. With out rambling on for too long im just going to cut to the facts quickly. I have been in the business as a shop owner since 1980 ( 33 years as of now) and my shop originally was up north. Like most all of us seeking a warmer climate moved to Swfl. I ran what people would call a state of the art shop. We were known as the Heavy hit Collision Repair specialists. We had 6 tow trucks towing for the police at all times and pulled in some pretty mangled up cars and trucks. Along with two Car-o-liner Uni-body Frame machines with measuring we also had a drive on rack for the trucks that came in. In the earlier days the shops had a better handle on the repairs and worked for the customer providing a service (like it should be) and negotiating with the major insurance companies on how your car repair should be done (Amica, Nationwide, Allstate, Geico, Progressive). That was before you heard of Direct Repair Shops.

What happened originally is all the auto body shops that were starving for work signed up as “direct repair “ and thought it was their answser for bad marketing. They liked the idea of work coming in with little effort. They did not realize they would be making concessions in how (your ) car will be repaired. The insurance company wanted to control costs so they fed the auto body shops their customers. Directly this caused all sorts of problems and anti steering laws were created and adjusted because it benefited the insurance company to send the consumer to their “preferred shops” so they can tell the shops how to fix the cars and keep their cost down. This is not a good idea when you are fixing a car to pre-loss condition. For the simple fact the insurance company will push used parts and aftermarket (non OEM) on the shops that they are feeding. I hope you get the picture that that is not the proper way to fix your vehicle after its been in an accident. You deserve new original equipment parts (OEM ) and that is exactly how we repair the cars to pre-loss condition at our shop. We don’t settle for used quarter panels and used parts and many times it is actually cheaper to do the job correct the first time. Period end of discussion and I hope you can see the difference on your Mercedes Benz, BMW or Ford f150. We fix them all and it sure makes a difference in the quality of the repair when the shop is using new OEM parts and not used (LKQ) replacement parts.

The other aspect I will touch on is the shop you pick to repair your car should be a careful decision. I recommend using a shop where the owner is on the job and one person works on your car this way the tech is updated with every aspect .Why? Well, if one person is working on your car taking it apart and writing the estimate along with ordering the parts your best interest (the car will ) have all procedures completed properly. No middle men, no mistakes, just a good quality repair from a trained Icar certified collision tech. When there are to many hands in the project mistakes are made and you do not get the same quality repair.

I hope this helps you with the basics of picking a good repair shop your auto body needs .

Take a look at the classic cars and the love we have for the Auto Body business on our site map HERE

It is not a job for us, it is our passion.

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Palm Beach Customs is Your ASE & I-Car Certified Restoration Shop in SWFL

JohnCertificatesMarch 4, 20120 Comment

Classic and Muscle car restoration shop in ocala florida

You Can Trust Palm Beach Customs, ASE & I-Car Certified Restoration Shop in SWFL


Your car is your life on the road.


Up-to-standard repair work of your vehicle is literally a life-saver. This is why the National Institute for Automotive Service Excellence (ASE) offers training programs for collision repair technicians.



Palm Beach Customs in Ft Myers is a ASE Certified Repair Shop, because John Russo, the owner and head technician holds the ASE Collision Repair Technician certification.


ASE Licensed Repair Shop in Florida




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licensed classic and muscle car restoration shop in SWFL




John Russo has earned a specialty certificate in Structural Analysis and Damage Repair, which qualifies him as an ASE Collision Repair Technician. Coupled with hands-on repair experience since 1980, you can be absolutely sure that your car will be treated with complete professionalism, and the repair job will be to a like-new level.


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Thanks to this formal education and experience, your vehicle will be repaired to factory specifications. This means you will have the car back to a pre-crash geometry of the suspension, which ensures your car will not “pull” to the left or right so you won’t need to steer it back on track.



Here’s an Example of a Spray on Bedliner we applied to a CJ7 Jeep Restoration




Also, you will be worry-free because the repair procedure, all the welding and body-work will be done according to factory specifications, ensuring that the vehicle is structurally as sound as it was before the crash.


See the Beginning of this 1966 Mustang Restoration




Why Choose a Licensed Shop for Auto Repair and Restoration?



  • 1. You will get the real expense of the damage
  • 2. You will get highly professional autobody repair
  • 3. Your car will be restored to a pre-collision state
  • 4. You will be treated with due respect and attention throughout the repair process



So, don't hesitate.


Rest assured that your vehicle will be repaired to factory specifications (or better), and the paint job will be flawless, for pre-crash looks of your car.


Learn More About Us


See Our Services:


Classic Car Restoration

Muscle Car Restoration

New Steel Bodies & Turn Key Builds

Spray on Bedliners

Graphics and Custom Paint

Lettering and Design 


Thanks for reading - you might be interested in this post about a complete CJ7 Frame Off Restoration



1970 challenger steel reproduction body



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About Us

You might know us as your go to steel body and aftermarket dealers or your custom and classic car restoration pros but we have quite the history that got us to where we are today. John Russo, the owner, actually came from a chicken farming family and went to school for carpentry in Rhode Island. But his real passion – at that time a hobby – was the hot rods. He got his first 57 Chevy in high school and

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The best custom restoration specialists in the industry, hands down. If you want showroom quality work done by honest professionals, Palm Beach Customs is the only choice for your prized classic vehicles.

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