Expert Advice on Truck Lettering, Signs, and Graphics
In this post, I’m just going over some of the questions and ideas that you need to keep in mind for truck lettering, signs, and graphics.
One of the important things that you need to consider is your target market. Who are the people you want to get your message?
For example, if you’re selling Harley Davidson’s, you’re going to be talking to the biker crowd. So your image and graphics can be a little bit edgy. If you have a home care business, you’ll want to choose something softening and inviting so that your target customers feel safe to use your services.
You’ll also want to keep in mind that many times: less is more. How many times have you seen a truck or van that went by that looked beautiful with colors and design, but you asked yourself, which company was that? It’s because you missed their name or their message.
You want to be careful and not look like a newspaper print.
The next thing that I would like to point out is that you want to keep in mind your branding image and how you’re going to portray yourself on your website, social media outlets, and business cards. It is important to keep a clear and consistent message.
Something cool to do is to create a tagline that people will remember. See the examples below.
BMW “The Ultimate Driving Machine”
Palm Beach Customs Tagline is “Building Dream Rides Since 1980″
Apple’s Tagline “Think Different “
Keep in mind that colors play an essential role in the psychology of consumers. You will see some different pictures of a few fleet lettering jobs that we have done for our fleet customers. Many of these are just truck lettering, signs, and designs that we did for local businesses in the Cape Coral-Fort Myers area, including the 50-mile radius around SWFL.
Keep us in mind for your next project, whether it is truck lettering, business signs, or vehicle graphics. We will get you ahead of your competition.
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